Free download!


Whether you are traditionally, independently or not yet published, whether you’re a new author or a seasoned pro, there is a truth in publishing today you cannot ignore. In order to be successful you have to build your author brand. The good news is, for a brand to truly, deeply resonate with customers, it has to be based on something genuine – yourself. Being successful in this business, as with any other entrepreneurial pursuit, is all about being the real you.

You can’t use up creativity. The more you use, the more you have.
— Maya Angelou

When I wrote Real You Incorporated: 8 Essentials for Women Entrepreneurs (Wiley) I was summarizing and encapsulating all of the insight I’d gleaned from more than 25 years in the marketing world focusing on entrepreneurial businesses, and most especially, on women defining their roles and businesses. Helping women step into their power, as I would say in speeches around the country. My dream always had been to become a novelist. And that dream came true, because of perseverance. Don’t give up, and do define your brand. I hope this booklet helps!