Real You Incorporated

8 Essentials for Women Entrepreneurs

Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers.

Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.

From Amazon | Nook | iBooks | Google | Kobo

The secret of success is building it around the real you.

What is Real You?

Real You Incorporated offers women entrepreneurs a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine – yourself. Complete with an 8 step program, a robust website with dynamic content, and full of new ways to look at age-old problems — including handy tools like a “Snark Scale" — Real You Incorporated empowers you to join other women who are changing the face of business. What does your Real Youchart look like?

While the Real You Incorporated website is being improved to deliver powerful content in a beautiful new design, we invite you to use the Real You tools via these links:

Meet Kaira in Business

What's Real? A definition for You

Putting Passion into Action

Join Kaira at RWA in New York for her Real You Workshop!

You are Your Own Competitive Advantage

Kaira Talks Business and Branding

Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!
— Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails