The spark, the work and yes, the reward

Successful entrepreneurs. They're inspiring.

Real You Incorporated: 8 Essentials for Women Entrepreneurs is about to launch, and one of the most exciting parts of the book is my ability to introduce you to just some of the amazing entrepreneurs I've been priveledged to meet, interview, laugh with, and share with over the course of my last two decades in business.

Earlier in my career, while working for different advertising agencies, I could spot the entrepreneurial clients the moment the meeting began. It's a special spark, a flame of creativity. A passion. As a marketing executive for several large service companies, I had the privelege of packaging that spark into break-through brands. And at the helm of my own writing business, each time I interview an entrepreneur I smile. It's fun and inspiring.

That's why I've featured 24 real stories in the book, with more being added all the time to my website . Real women with real stories of success. Perhaps you'll find a story there to inspire you, or if you're already an entrepreneur, you'll find yourself reflected in the pages.

What else do all of these entrepreneurs have in common? Hard work, of course. Businesses don't just happen. But they do when entrepreneurs find it within themselves to create a unique brand and bring it to the world. Authentically. With purpose.

Every 60 seconds a woman starts a business. Maybe this is your spark's time?

It's almost a new year! Put the Real You in your business in 2008!

There are many firsts in life: the first day of school, the first day on the job and the first of the year, as in January 1—or New Year’s Day. All of these firsts represent a chance to make a change in your life. Sort of a line in the sand kind of thing. Once, crossed, you can never go back. (Since I love beaches, I always try to work in the sand analogy, fyi.)

Anyway, back to the opportunity of a New Year. Make 2008 exactly the way you imagined it for yourself and your business – or the one you’re about to begin even while toiling away for someone else. Because when it comes to running a business, turning over the calendar to a new year often means taking a closer look at what’s working and what’s not. Depending on your situation, it may be an opportunity to adopt new behaviors and activities. So, before the days get longer and the New Year is long forgotten, consider these tips for embracing a first in your life!
- Start slowly. Change isn’t likely to happen overnight. Begin by setting smaller, attainable goals. That way you won’t be discouraged, and you’ll reap the benefits of small, but measurable, success.
- Get help. Bring a team of friends or workers together to collectively achieve a goal. Together, you’ll not only make it happen. You’ll cheer each other on throughout the process.
- Stay positive. If something doesn’t work out like planned, it may be beyond your control. Instead of letting it get you down, stay focused. Remember, you learn more from the negative experiences than you do from the positive ones, as I highlight in my about to be released book Real You Incorporated: 8 Essentials for Women Entrepreneurs. (Available now for pre-order online - hint, hint.)

The New Year is a time for reflection. Keep these tips in mind as you go about putting the real you in your business. Remember, if you had some hiccups on your way to the life or business you imagined in 2007, a whole new year is just around the corner. For more inspiration, a chance to share your favorite New Year Realism, and sign up to receive an enewsletter full of inspiration visit

It's almost 2008

It's important to make time for yourself, because your future starts now. As you are eagerly awaiting the launch of Real You Incorporated available for pre-order online now and in stores February 15th, consider grabbing a favorite book from your past and just relax.

One of my personal book treasures is Gift From the Sea by Anne Morrow Lindbergh. What's yours? Pick it up, relax your mind and get inspired. Inspiration is key to the best New Year ever. Visit my Web site for more Realisms.