Rally your troops around a clear vision statement

It all begins with a vision statement, and if you’re a business owner—or you plan to start your own business—you need a vision statement. Fortunately, a strong vision statement typically consists of only one sentence. Begin with three vision words or adjectives that you readily and easily associate with your vision for the business. Define them, write them down and then keep them handy. They are the building blocks for your company’s vision statement.

Sandy Clary, founder of Columbus, Ohio-based Clary Communications, masterfully developed a vision for her company when she started her public relations business back in 1983. By putting the vision in writing, both she and her employees were able to stay focused and on task. Perhaps most important, Sandy made sure that creating the vision statement was a team process. That only makes sense, according to Sandy, since team member involvement in the process increases understanding and buy-in of the concept. Now, 25 years later, Clary Communications is still strong, fast-paced, focused, fun and very creative—all traits that were part of the original vision statement.


Set the tone for your employees—and for yourself—by reading more about Sandy and other women entrepreneurs in Real You Incorporated: 8 Essentials for Women Entrepreneurs.

Have you purchased your copy yet? You can pick it up at any book store or conveniently order it online at Amazon.com! If you’re interested in learning how to create your vision statement, which is part of the larger strategy map for your company, check out Life Lesson Nine!