Real You: New Year, Real You

How's the first week of the New Year been treating you? If you're like a lot of people, you started the week with the best of intentions and resolutions. And by now, perhaps, you're feeling as if you've failed. Maybe you didn't stick strictly to the diet or perhaps you didn't quit smoking. But you know what? It's ok. Defining yourslf - and your self worth - by New Year's Resolutions is a dangerous and ultimately, for most people, a negative exercise. Instead, let's tackle this year by defining your unique personal brand. The you who you are - who you always have been - and putting that to work in the world. You are unique. But you knew thaat. Did you also know you are uniquely marketable? You just need to learn how to express your unique personal brand as a Real marketable business brand. Unabashedly. Powerfully. You can do it. As an entrepreneur, you occupy a special position. If you can capture your essence, and express it through everything you do in your personal and business life, you will bring a richer, more sincere, and sustainable message to the business community.

That's the premise of the first three chapters of my book, Real You Incorporated. Once you can discover and love your personal brand, you can launch it as a real brand, one that is powerful and different. There is an 8-step process I've created, and at its heart: it all starts with you.

The Real You. Not the New Year's resolution you. Not the 10, 15, or 30 pounds lighter you. The you inside. The you bursting with potential. This is your year. Seize this decade as your own. Step into your power.

"At the center of your being you have the answer; you know who you re and you know what you want." - LaoTzu

Happy 2010!