Real You: Surprise and delight

You’re committed to putting your passion and heart into your Real You business – but have you captured your customers’ hearts? Are you delivering a great service or product and exemplary customer service? That’s the key. Keeping customers happy – especially today – and finding new ways of engagement. Here’s a great example: A hair salon in Cambridge, Massachusetts, launched a new service offering 15-minute Skype consultations to customers. According to Springwise weekly, the service is free and allows customers to get to know a stylist – or talk to someone she already knows about a potential new style. This is a great value-add service that could apply to any number of businesses. And in this virtual world, face to face chatting is a more personalized entrée to entice a customer into your world.