Women are starting businesses at rapid rates and thriving, despite the economic downturn. According to a recent study conducted by Florida International University’s Center for Leadership and The Commonwealth Institute of South Florida, women-owned businesses are doing better in the recession than most. Key Factors:
- Women traditionally take on less debt and thus have more flexibility during tough times.
- Women also try to strategize and reach out instead of jumping to cost-cutting measures.
This is exactly the route Rachel Sapoznik, CEO of Sapoznik Insurance, took to grow her business without eliminating staff. See the full story on how Sapoznik’s and other women business owners’ determination and networking led to success in hard times.