When starting and building a business, one of the most important components is your competitive advantage. And with that unique competitive advantage, you are able to build a great culture.
You culture should be a reflection of your combined personal and business brands. To start building your culture, envision your workplace.
What spells success for your company? Is it an open floor plan or cubicles? What colors are the walls? How is the space lit? What are the attitudes of your employees as they walk in the door on a Monday morning?
Also, consider the following questions and more.
•How do you define culture? Words, symbols, images? Get specific.
•What’s your dress code?
•Will you offer flexible hours?
•Will you have holiday parties?
•Are employees free to work from home or the local coffee shop?
These are just a few jumping off points for building a culture. You are a unique individual with specialized talents. Be sure your culture truly represents you and your business.