How to build your personal brand

Defining your personal brand can be overwhelming. We are complex individuals with so many passions and aspects to our lives. So where do you start?

Begin by taking a look in your rear-view mirror. By that I mean step back and take some time to think about where you are in your career—and where you want to be. The process of introspection is so necessary and so helpful when it comes to defining your goals and setting your course.

Next, define your passions. I like to refer to passions as the things in life that make your heart sing. My advice is to keep your list to four or five. Then, find the real people in your life. That means separating yourself from negative influencers (aka snarks). Next, follow your instincts. Use your intuition to your advantage. All of these elements working together help to build a brand that truly represents you.

And remember, don’t go it alone. This is so important because none of us can do it alone. The world is changing too quickly, and there’s no way you can be an expert in all facets of your business. Asking for help is not a sign of weakness; it’s a sign of strength and confidence.

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