Because it’s unique! It’s yours and you own it. The important part of defining your personal brand is to understand how to bring it to life as a competitive advantage. Without that, you’re just another entrepreneur. With your story, you are fully formed.
Within your story you find perspective. I tell people to look in their rear-view mirror. Why? Because that’s where you’ll find perspective. That’s where you’ll find answers. Define your personal brand. Make it real. Then, put the real you in your business.
What is your story? I’d love to hear and be inspired.